Case study

In addition to being the Croc's Art Director, I also illustrated the character featured on the cover every month, and on editorial sections.

The Croc Covers

The covers were a thematic monthly illustration inspired by
horoscopes, movies, the seasons or a particular hot topic.

The Croc and Top Brands

An important part of the Croc was sponsored content. I developed illustrations of the the Croc interacting with some of the world's largest brands - respecting their specific branding guidelines -  keeping it fun, entertaining and aligned with the content.